The "Candy Man" Lamar Odom Loves Candy for Breakfast

Lakers power forward Lamar Odom has teamed up with General Mills to show America a new take on the breakfast of champions. As most of you probably already know, Lamar Odom is known as the Candy Man. The man loves his candy and that is not an exaggeration. Everything from candy bars to Skittles, he has got to have it.
Perhaps the most alarming thing about his so called “candy addiction” is that he is a professional athlete competing on the highest level day in and day out. He has people wondering how on earth he could be performing like he does running on just sugar. This information had doctors and dentists up in arms. Hearing that a professional athlete fuels his body on mini candy bars and gummy bears, they had plenty to say about it. They connected his candy addiction to his erratic performances on the court.
When confronted about his sugar intake Lamar couldn’t help but laugh and say, "The games I played well (against the Denver Nuggets in the Western Conference Finals) were the games where I ate candy for breakfast.”
Candy for breakfast? What a novel idea Lamar! General Mills has got you covered. With our help you can get all those health care physicians off your back about your increased sugar intake.
Lamar is now the official spokesperson for General Mills Candy inspired cereal campaign. When he found out there was going to be a cereal that incorporated all his favorite candy flavors into a complete breakfast, he couldn’t help but take to the idea. I mean the man loves his candy, but I bet he loves his tooth enamel as well. Now he can have his candy and he can eat it too. Who needs Wheaties? Candy cereal is the new breakfast of champions!

America...We Hear You Loud & Clear

It looks like America has made up their mind about General Mills newest candy inspired cereal product. After a nationwide taste testing of the new product, the results are unanimous. They love it!
This past weekend the General Mills team set out to show people what they have been working on for their new product launch. They sent representatives from communities across the country to local supermarkets to give shoppers a taste of the new sweet tooth pleasing cereal.
They set up camp in the cereal isle, right under the other General Mills favorites and offered people passing by a sample of the cereal. The flavors that they featured for the sample testing were Milky Way, Twix, Three Musketeers and Snickers. People were both shocked and pleased to see that their favorite candy bars were being translated into cereals that they could have everyday for breakfast.
People loved the Milky Way and Snickers cereal. They almost ran out of samples for everyone by the end of the day. Both the Twix and Three Musketeers cereals were not as popular as the other two flavors, but the people that loved the taste of Twix and Three Musketeers really loved it in their cereal.
At first there were a lot of kids sampling the cereal. But once the parents realized what kind of cereal it was they couldn’t help but be curious as well. By the end of the testing, we had more adults that tested the cereal than children. It goes to show that a sweet tooth does not reduce with age.
After people had the chance to taste the new product we asked them to fill out a survey with a few questions. This survey also gave shoppers the chance to make suggestions about the cereal. A lot of people put their favorite candies down and suggested that General Mills make a cereal that features their favorite candy.
We are absolutely ecstatic that the taste test went well and are even more excited to release this new product!

Breakfast Sweet Tooth

All this time General Mills has been seeking answers to find the best possible flavors to use to introduce its newest cereal. They’ve asked cereal lovers everywhere to chime in and give their best suggestions so that this next cereal launch will be successful. They have been searching everywhere but what they didn’t realize is that they had the answer right beneath their nose.

It all started when they introduced Hershey’s Cocoa Puffs; the great taste of a Hershey’s Chocolate bar in the form of a cereal. It’s genius. And then, they took it a step even further and gave us Reese’s Puffs! Now the infamous combination of peanut butter and chocolate has made its way into a cereal. It’s fantastic.

Why stop there General Mills? Everyone loves to eat candy bars but can’t eat them all the time. But one thing that people don’t feel bad about eating is cereal. So why not turn candy favorites into cereal favorites. The formula has worked before and now with even more flavors to work with, this could become a hit all over again.

The General Mills team set out to find out what people thought of the new idea and the results were unanimous. Let’s do it!

Now you would think that this would seem like something that only kids would be into, but after some asking around, we found out that it is not the case.

Alexis Alan, a 35 year old school teacher from Briarcliff Manor, New York says, “I would love to taste my favorite candy in my cereal.” This proves you don’t have to be a kid to enjoy candy or cereal.

General Mills also set out to discover what people’s favorite candies were. The most popular answers we got were Milky Way, Twix, Three Musketeers, Heath, and Snickers.

Be on the lookout for your favorite sweets in cereal boxes soon!

You Want S' More?

I don't know about you, but I am yet to come across someone that doesn't like a smore. Who can seriously resist the classic combination of marshmallow, chocolate, and gram cracker? There is nothing like sitting around the campfire with all your friends and family and roasting marshmallows on a stick. Then putting the toasty marshmallow in between two delicious gram crackers and that rich chocolate. There has yet to be a combination of flavors that can match the undeniable brilliance of a smore.

That is why General Mills has decided to take the magical ingredients that make up the best snack on earth and turn it into the newest addition to their collection of cereals.

You know what they say, if it ain’t broke…don’t fix it. Since the ingredients of a smore are perfect on their own, this cereal will include bits of gram cracker, real marshmallow, and of course rich chocolate. The flavors will combine in your spoon to create the traditional taste of smores around the campfire.

Smores cereal will hold you over until you can get yourself around a campfire yourself. But in the meantime, enjoy smores cereal year round without the hassle. No sticks, no fire, just bowl and a spoon and milk of course.

This is not all General Mills has in stored. They are looking to take peoples favorite sweet treats and translate them into breakfast favorites that you can enjoy every morning.

They are saving you the hassle of digging up all those ingredients yourself or having to go out and buy it. With all your favorite flavors in one box, who needs anything else. Visit the General Mills site to learn more about smores cereal and if you have a favorite sweet treat that you wish were a cereal, send it to us!

Name That Cereal!

That’s right. General Mills is leaving it up to you to come up with the name of the newest cereal to be launched in the coming months. For those of you with suggestions should visit GeneralMills.com and submit your cereal name. After two weeks, we will narrow it down to a select few and then we will have a national vote. The person that comes up with the winning name will win a lifetime supply of General Mill’s cereal and on top of that, they will be featured on the first batch of boxes that reach stores when the product launches.

General Mills is asking for your help! We have been hard at work creating the newest addition to our line of cereals. It won’t be long until you will be seeing it on the shelves. But not until you have the final say. That’s right, General Mills is asking you for ideas and suggestions to make this product launch the best we’ve ever seen.

The goal for this cereal like we said before, is to capture the great taste of the so called “kids” cereal, and infuse it with all the health benefits that are essential for adults who still love their cereal. The cereal has already been created with all the nutritional attributes in mind, but now we want the imagination of all those who enjoy cereal to create the taste and flare that General Mills is looking for.

We want you to send your taste suggestions to us! You tell us what your favorite flavor combinations and General Mills will answer. This is all about you and what kind of cereal you want this to be.

The people at General Mills are ready to make cereal dreams come true.

Breakfast Really Is The Most Important Meal of the Day

For one reason or another, people are perpetually skipping breakfast. It’s a trend that tends to begin when people can no longer depend on someone else to prepare their breakfast for them. There is so much emphasis on how breakfast is the most important meal of the day and after a while it just seems like background noise. But what people need to realize is that the first meal of your day is actually more important than you think.

Would you start your car without gas in your tank? The answer to that is hopefully no. Well the same rule applies to meals. Food is the body’s fuel and without fuel, how can you expect everything else to operate properly. Furthermore, if you put crappy fuel in your tank, is everything going to work to the best of its ability? Probably not. So picking the right kind of fuel is even more important.

Don’t worry; it is not too late to start eating breakfast again. And cereal is the best way to start your morning. Eating cereal will start your day off right and will do even more things to benefit your health.

You know at the end of cereal advertisements when they say that it is “part of this complete breakfast?” Well they aren’t kidding you. Studies have shown that eating cereal has a lot of benefits that people may not know about. For those of you that may have turned your back on cereal, this information may change your mind.

Research has shown that adults who eat cereal frequently are better off nutritionally than those who rarely eat cereal. They are both rich in nutrients and serve as a primary source of whole grains. Another study showed that adults that skipped breakfast tended to weigh more than those who ate breakfast.

The best thing about cereal is that it is that you are consuming the least amount calories of all the other breakfast options. Plus it has lower amount of fat than other breakfast options. So you don’t have to eat a breakfast with eggs, bacon, home fries and toast to feel like you ate something of substance. You can enjoy about five bowls of cereal before you could equal the calorie amount you would be consuming with that breakfast.

So don’t skip breakfast anymore! Breakfast can do a lot of things for you!

Look here for more information!!!

Ø http://www.generalmills.com/corporate/health_wellness/cereal_health.aspx

These Trix Are Not For Kids

You know what I think? I think that its about time I stopped getting dirty looks every time I poor myself a bowl of Lucky Charms with milk for breakfast. So what if there is leprechaun prancing around under the rainbow on the front of the box. That does not mean it can’t be part of my complete breakfast. And furthermore, I don’t think that fun breakfast cereals should just be limited to the 12 and under crowd. In a perfect world, a respectable 50-year-old CEO and father of three should be able to enjoy any of the wonderful cereals that General Mills has to offer. They shouldn’t have to sacrifice good taste to save them from being embarrassed.

Fear not adult cereal lovers, because the General has your back. It’s about time adults had a cereal to call their own. Not only that, but it is about time that adults could eat cereal that is both delicious and nutritious at the same time. That is exactly what is on the horizon for General Mills, new cereal specifically feeding the needs of adults who still love their cereal with milk every morning.

The new cereal that General Mills is cooking up is going to combine the vital nutritional value that adults need in cereal with the great taste that they love. You will be able to shop for cereal without compromising on the taste or the health benefits. This new line of cereals will have people running back to great taste of cereal and milk every morning.

This cereal will change people’s mind about who should be eating cereal. No longer will fun, tasty cereal be simply for kids. Now adults will shamelessly purchase cereal not only for their kids but also for themselves. General Mills has always been on top of creating new and exciting food products that are still smart choices. This will be no different.

So kids, we don’t need your cereal anymore. Soon we will have our own, and it will be way better for you, and it’ll taste better too.